We talked previously about the importance of owning websites for companies, whether they are newly starting or large. Why? This helps them to make more circulation, to market their business online to gain new customers every day and every moment, to make people feel about their credibility and know them as trustworthy traders.

When any company tends to create a website, it may make the mistake of thinking about the matters that may come later. From the very beginning, it may focus on how to market its site, and what to sell by the use of it. This will be a staunch springboard to build a solid basis for it. The step the most crucial is to book for a distinct domain with an appropriate hosting to be enabled to appear in the internet in a special site that must require a link for the site and a content. 

It is worth noting that the domain does not only work through linking it to its special hosting, when the browser is searched in the browser, it will be using the domain name, the contents of the site will be displayed from the partition that is saved on the hosting. There will be a simplified explanation of each of the domain and hosting as follows.

1. The Domain

The domain in short is the address or name of your website. It could be written in any browser to access and identify your site. This comes as an alternative to the IP site that had been identified in the past as numbers that are difficult to memorize and remember. Also, the domain that you have reserved is only for your site. Then, it is impossible to find another site that carries the same name or address of the site.

It is important to dedicate enough time to choose your domain name to make it achieve its position in front of its competitors. It must be taken into account that it is easy to memorize and pronounce so that people will always remember it. It is also recommended that it will be short and related to the content of your site. For instance, it must include one of the good and targeted keywords in the search. This will help to improve your site’s ranking on the search engines. It will attract more visitors. In nutshell, you should stay away from repeating the letters and from using the punctuation marks for this leads people to make spelling errors that may lead them to the other sites.

Hundreds of domain names are booked daily around the world. This should motivate you to hurry up to book the domain that you have liked after a long search trip you have already made. With waiting for a long time, and also delaying this procedure, you will find those who have preceded you and they have booked it. A domain name is like a house. There are hundreds of people that search daily for a unique domain for their brand to reserve it and to avail of it. There is absolutely no greater competition than such a competition in such a vivid field.

Reserving the premium domain is the essential step for success due to several reasons, including what follows:

1- an easy and valuable domain, which is related to the domain of the site, has effectively a big role in making both customers and search engines remember you and find you smoothly.

2- using an email, which is correlated to your domain name, gives your company credibility and reliability because it suggests to the people that your company is official and secure.

3- the domain protects your efforts in publicizing your trading brand and making it gain a good reputation. In this way, there is no competitor who will be able to take your domain name.

4- a domain that includes keywords increases the possibility of you making you at the top of the search results. Note that investing in the domain is highly important because it is a one-time investment, "in addition to the simple renewal fees"; and definitely, its results are permanent.

5- the value of the domain increases over time, and this is why a distinctive domain name is considered as an investment with more than wonderful returns, for it gives the trading brand a spirit of professionalism and excellence.

1. Hosting:

 Hosting means the space or the place on which the files and the contents of your entire site are displayed. There is a difference between the types of hosting in terms of: their storage capacity: Some of them are limited and others have no limits. The amount of data that is allowed to be transferred between the site and the server, on which it is hosted, with taking into account that the capacity needs of each site is according to its size. It could be small or large in terms of the expected number of visitors. Once the specified capacity expires, the site will stop in the middle or before the end of the month. Finally, there is a primordial effect on the speed of the server's connection to the Internet. This significant impact affects the time of data transfer between the user and the hosting. This absolutely has a direct impact on the speed of your site's loading.

The decision to invest in hosting is more important than you think. You should think carefully before choosing the first company you may encounter on the ground that it only offers the cheapest hosting. Your choice will affect the overall success of your website. The low quality will cause harm to your site in more than one way and vice versa.  For instance, as you invest in alarms in case of a theft or any kind of accident, you have to take into consideration the security of your site by securing the best hosting for it. This will absolutely provide backups to protect it.

The determining of the most appropriate hosting for your site has a major role in increasing or decreasing the website sales. Then, if you sell products or services; and meanwhile, you rely on your site to attract more customers, then, you should count that every minute your site is down, it increases the possibility of your loss, it is more beneficial to avoid such a situation by choosing the appropriate Hosting for Your Site from the beginning; and therefore, you might upgrade it every once in a while.

The importance of optimal hosting is based on making the speed of the loading of the site pages pretty fast, which improves the website’s ranking in search engines. As it is known, a site that takes a long time to load will be very slow. It causes a high bounce rate; in addition to a bad user experience for visitors. Thus, one has to make sure that the hosting must be constantly updated as the site grows up; and thence, its visitors are increasing. Having a good Hosting will keep the visitors for a longer period of time, and they are more likely to become your customers.

Good hosting provides a better support in case of occurring a problem or a malfunction. This could be done through a permanent support and backup copies. The latter will enable you to restore all of the information whenever you want.

It is not recommended to choose the cheapest hosting, but you must understand the requirements of your own site. What is the size of your data? What is the number of the visitors to your site? Amongst other questions that ensure the success of your website; and henceforth, it steps ahead to carry the site to such advanced levels. The right choice takes you further than you can ever think.